Creative Work atmosphere Part 2

I wanted to add some additional insight to my last post. I know that certain companies actually "force" employees to contribute ideas. Certain companies, Google being one, ask for each employee to submit ideas every week. The result? Well, lets just say that Google isn't hurting, nor are the other companies.

Just the fact that a portion of the an employees job is to focus on creating new ideas- that in itself promotes reverse marketing. You see, then you get input from every level of the organization (especially customer service). Aggregate, you will probably get something useful.