Blogs on the Move

A recent news post from MarketingVOX shows the up-and-coming potential that blogging holds. AOL bought Weblogs.,Inc. for 25 million. That is quite the price tag.

So what is it specifically about blogging that is so attractive?

From a marketing perspective, I believe that it is the reliability of personal opinion vs. mainstream and business messages fueled by money and intent to sell.

Its the same reason that eBay rules the online auction world. People will naturally trust the goodwill of others. Blogging creates almost an immediate relationship on the simple basis that you are reading the opinions of an individual, and they have no real intention or motivation to mislead(even though some may).

This market, therefore, can create very loyal customers, and marketing gurus need to interpret it as such.