Pay to be on Oprah?

Attention is the Key

Would people pay to be on Oprah?

Yes. Its the same reason that retailers and consumer product manufacterers sent hundreds of thousands of free merchandise to popular Diva Queens (Paris Hilton, etc..)in hopes that they will merely wear or use thier products, and be seen doing it.

Once again, the reverse marketing comes into play here. Those companies that "lock out" their potential customers as mentioned by Seth Godin operate with a mentality that they dont want anyone to get anything for free..they want to make sure nobody screws them over.

But in fact, if most of them would begin to offer free stuff, eyeballs would translate to money, and eventually keep them afloat.