Internet Reverse Marketing

As I have blogged about reverse marketing in relation to brick and mortar organizations previously, I have currently taken interest into blogging about internet marketing as well.

I recently have had wuite a bit of experience in internet marketing, but in regards to how the consumer reacts to the internet moreso than, say, SEO tactics. Online purchasing behavior is much different than retail or other areas of business.

Simplicity is king. I blogged earlier about some keys to landing pages and campaigns relating to design and layout of the pages themselves. Since the end goalis conversion for most sites, a website needs to be focused on adapting to the consumer behavior.

Keeping everything on the site "above the fold", quick scanability, and even proiper headlines and hero shots. ALl of these elements need to be evaluated based on howthe consumer acts...not what the business wants.